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Posts Tagged ‘Article Marketing’

Search Engine Optimization (SEO) is what every webmaster wants. SEO can give your site long term free targeted traffic from the search engines. If your website gets ranked for a high traffic competitive keyword by the search engines, you have hit a goldmine. But SEO is not easy. It may take months of back breaking work for you before you succeed.

First lets see what SEO is in nutshell. SEO means that you optimize your site for search engines so that they rank it well for the keyword that you are aiming. You need to do two things for SEO: On Page and Off Page Optimization. On page Optimization requires you to include html tags: title, description, keyword as well as H1/H2 headers and not more than 4% keyword density in the content for telling the search engine the keyword that you want to be ranked.

This is known as On Page Optimization. The search engines like it. But they love the number of quality back links that your site and that particular web page gets from other authority sites. This is called Off Page Optimization. The more quality back links your site gets, the higher it will get ranked.

Lets be clear; this requires lot of work. Its not easy especially link building. There are SEO companies that can do this work for you on payment of a few thousand dollars. Why pay this much, when you can do it for free. And it is fun too!

Many people want to take short cut to SEO. They download Black Hat SEO eBooks thinking that these black hat techniques may give them success. Nothing is further from the truth. Search engines dont like black hat techniques.

A number of SEO software are now available online that claim to help you in getting good traffic from the search engine. One such software is SEO Elite. Many people think that this software get help them in getting there website get ranked on Google, Yahoo or MSN.

SEO Elite can only tell you whether your site is being ranked for a particular keyword and how many backlinks you are getting for your site. It cannot help you in On Page Optimization or Link Building. You will have to do this stuff yourself.

So why pay a few hundred dollars when you can get the same information from Google free. Google wants to help you in building a better website that users like. This is what SEO is all about; a user friendly website with good quality content.

Have you heard of Google Webmaster Tools? If not then open a Google Account, you will get the Google Webmaster Tools free. Submit your site and its sitemap to Google Webmaster Tools. Within a few days, Google will index your site. Without getting indexed, you cant get ranked.

In the Google Webmaster tools, you will find the link Search Queries. Click on this link. It will show you the keywords for which your website had been ranked in the past week.

If you want to know the number of backlinks to your site, just click on link:http://www.yourdomain.com on the Google Webmaster Tools and you will get the backlinks that Google is counting for your site.

Now, this is a free method that does not require you to pay hundreds of dollars. Why you need to buy SEO Elite if Google can do the same thing for you free. And if you are using Google Adwords for advertising your site than you can use Google Analytics.

Google Analytics gives you everything. The number of visitors, their countries, time spent on the site, referral path, bounce rate, pageviews; keywords that give you search engine traffic, direct traffic and referral sites that are giving traffic to your site.

A good link building strategy is must if you want your website to get good ranking by the search engines. Having a website is not enough. As long as your website is not thousands of back links from quality website, search engines are not going to take notice of your site.

Google Page Rank Algorithm determines the importance of a website by counting the number of back links that website gets from other popular site. You need a good link building strategy in order to start getting good ranking from Google.

Reciprocal link exchange was popular in the past. Google does not give much importance to reciprocal links in ranking now. Many Reciprocal Link Exchanges are popular. Then there is a method known as Three Way Link.

The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.

How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.

Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.

But you need to write good informative articles if you want people to read your articles and click on your links. These links will also be counted as back links by the search engines. However, you cannot submit the same article to different directories. It will be treated as duplicate content.

But writing a different article for each directory is a laborious task that can be back breaking. Many people use article marketing as their primary strategy for driving traffic to their sites and build links.

One way is to write three or four version of the same article, spin the articles into hundreds of unique versions and submit it to different directories.

There are many article submission services now available online. You can try anyone. You can also purchase article submission software. I can only recommend one that I use consistently for link building.

I want to recommend an article submission service that is the best in my opinion. You can try this article submission service for thirty days and see the results whether it works for you or not.